In the past few months, our team has grown significantly and our expansion has led us to reaffirm our commitment and identity.

Our ambition is to be the premier valet parking service for airports and train stations in Europe and to offer you a 100% comfortable and stress-free experience every day. 2018 will be full of challenges! To best approach this new year and the challenges we will face, we have decided to rethink the identity of Blue Valet. Our goal through this change is to convey the values we believe in while retaining our original DNA.

More modern, engaging and charismatic, we are proud to unveil our new identity. We hope you like it as much as we do.

New color palette

Blue remains our identity color. Our brand name, uniforms, and materials... blue is at the heart of the Blue Valet identity.

Why is blue so important to us?

The color blue evokes dreams, wisdom and serenity. Refreshing and pure, blue allows you to find a certain inner calm and is the symbol of travel and discovery. Blue embodies comfort, anti-stress and simplicity, in short, the Blue Valet commitment.

We have selected two shades of blue as identity colors to bring boldness to our brand and differentiate ourselves. The first shade is a light royal blue, which brings freshness and softness and represents the human side of our service. Human contact with our valets is at the heart of the Blue Valet experience. Royal blue is associated with a brighter and darker shade: electric royal blue, a symbol of innovation that evokes the digital aspect of the service. This blue palette is associated with a warmer secondary palette that softens the overall look and brings confidence and optimism.

New logo

We made many modifications to our logo: a more modern typography, letters only in lowercase with a more impactful boldness. Nevertheless, we decided to keep the emblem that perfectly symbolizes our service. Even more than preserving it, it becomes the central element of our identity and will be declined to make a true visual language.

New visual language

Over the next few months, we will evolve towards this new identity. Stay tuned, we will soon have a new website and a new mobile application!

 

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